What's Included
A complete, end-to-end toolkit for social media recruiting — launch fast, keep improving, and make it easy for great candidates to apply and book time.
- Marketing-optimized ad creativeHireline takes your job post and turns it into an ad that will present its best selling points.
- Launch on all major social networksThe generated ad is automatically converted to be compatible with all major social network ad formats.
- Targeting criteriaHireline interprets your job's requirements and builds targeting across social platforms.
- Automatic A/B testingYour job ad is tested with variations of selling points to find the message that drives qualified applicants.
- Responsive candidate applicationHireline generates a mobile-friendly form that candidates fill out after clicking your ad on social media.
- Interview schedulingYou can set up Hireline so strong candidates are automatically routed to your recruiter’s calendar with minimal back-and-forth.
- Brand protectionHireline keeps your ads clean by moderating and removing spam and harmful comments in real time.
- Management portalYou can use the Hireline web-app to see your ad's performance and edit any of its contents at any time.
How it works
- Create an account Sign up with your company email
- Provide a link to your job posting Hireline scrapes the job and generates an ad creative
- Review and then post your job Review the generated ad, set a daily budget, and post it
- Book candidates and schedule interviews Candidates apply and appear on your job's candidates page
Why customers love Hireline
"Fulfilled hiring surge"
We had unprecedented hiring needs, and they helped us find additional candidates
"Easy to adapt"
Whenever adjustments needed to be made for the type of profile that we needed, it was easy to adapt and pivot
"Easy to use"
Honestly, it's been one of the easier sourcing tools that we have
"Not on job boards"
[Hireline brought in] a lot of candidates that I hadn't seen on other markets like Indeed or ZipRecruiter
"Years of experience"
I'm shocked, I know my team is as well at the years of experience that we're seeing
"Unparalleled process"
Y'all's commitment to ensuring a smooth process is really unparalleled
"No overlap with Indeed"
I haven't seen that much of an overlap between the candidates from Indeed and Hireline.
"Worth its weight in gold"
Just the amount of candidates that … we haven't seen on Indeed or in our ATS was worth its weight in gold
"Very good quality candidates"
Quality of candidate was very very good, quality of hire was very very good.
"No overlap"
I don't think we had any overlap with what we're already doing through Indeed, LinkedIn, Gem
"Quality & quantity"
We have been very impressed with the quality and the quantity of the applicants that have been coming in
Frequently Asked Questions
Excellent question. Hireline leverages programmatic advertising, which we'll explain in more detail below.
- Job boards are limited to the very small pool of candidates who are "actively looking" for jobs.
- Often, your ideal candidate may simply be "casually" looking, i.e. open to a job ad if it's presented to them but not otherwise.
- Social media targeting algorithms drastically improved for recruiting purposes in 2021, one explanation as to why the technique is under-explored.
- Social media recruiting is less known, so current prices for bidding to get in front of your candidates are exceptionally cost-effective, as opposed to over-saturated job boards.
- Job boards have pricing structures designed for certain types of jobs and not for others. I.e. $40/day on LinkedIn per role may be economical for certain roles but a complete waste for high turnover roles.
- Social media allows you to naturally direct your users to a chatbot, which are very effective at getting users to submit their information.
The more information you provide, the more effective Hireline's targeting will be. Ideally, you provide the job description, benefits, work schedule, compensation ranges, and your ideal candidate profile,. To explain a bit:
- Hireline looks at your job as a whole and generally picks the 2-3 best selling points to put in your ad.
- You may not realize what your role's best selling points are! For example, being explicit about the work schedule in the ad is one of the biggest levers to ensuring a campaign's success.
- Hireline doesn't just try to get people to apply with the ad. It tries to filter non-fit candidates out, so they don't even click. Most social media sites charge per click, so this can be a big source of savings.
- Hireline also uses your job information to determine your ad's targeting criteria. For example, if your job requires that applicants be local to an area, it can specify the ad to only be shown to users within a geographic radius.
When applicants click on your ad, they start a conversation with a chatbot instead of filling out a form. The chatbot will ask the applicant questions we need to complete their application.
It depends on the applicant, but generally chatbots ensure your candidates apply with all the required information at a much higher rate than most company's forms.
Because a chatbot is a conversation, Hireline can also save your applicant's time by informing them early if they don't meet the criteria. I.e. if they answer "no" to the question "Are you eligible to work in country XYZ".
When creating your campaign, we will work with you to ensure that the chatbot collects all the information you need.
The results vary depending on the job.
Some roles are better suited for social media. Better ROI, more candidate flow, more consistency in down-seasons, you name it. Others are already quite well serviced by job boards.
There are some patterns though! Please reach out to us if you'd like to discuss more. We're always more than happy to discuss potential fit and recruitment strategies for your company.