Sourcing Challenges
North Memorial Health faced acute hiring challenges across key roles, including Medical Assistants, LPNs, RNs, and Helicopter Pilots. MAs and LPNs were particularly in high demand, with numerous unfilled positions across clinics, especially in remote areas of their operating footprint.
The shortage of qualified Helicopter Pilots added another layer of complexity, as North Memorial’s air medical services needed more personnel to cover challenging, remote locations.
Traditional sourcing platforms like Indeed and LinkedIn were yielding fewer candidates, and North Memorial needed to reach passive talent who were not actively job hunting but might be open to new opportunities.
Solution
North Memorial Health turned to Hireline’s social media sourcing platform to build a passive candidate pipeline for their critical roles.
Through targeted campaigns on Facebook, Instagram, YouTube, and LinkedIn, North Memorial reached candidates who were unaware of their opportunities but active on social media. Hireline’s platform enabled North Memorial to instantly connect with passive talent across these channels.
Within a week, North Memorial’s recruiters started receiving qualified candidates never seen before in their ATS, minimizing overlap with their existing candidate pool.
Results
North Memorial achieved a 3x increase in candidate lead flow to their ATS and a 2x increase in qualified candidate conversations for their recruiters.
By leveraging Hireline, North Memorial transformed their non-existent passive sourcing strategy into a high-performing funnel, securing top-tier talent for essential healthcare and aviation roles within days of launching their campaign