Sourcing Challenges
With a large slate of contracted work, Consigli needed to source the best talent possible for skilled laborers up to superintendent roles. However, their traditional job board sources like Indeed were recycling the same pool of candidates, limiting hiring manager options and slowing down hiring efforts.
Consigli’s talent acquisition team recognized that high-level craft talent and construction professionals often weren’t actively searching on Indeed or LinkedIn. Instead, many skilled tradespeople engaged with social media platforms like TikTok, YouTube, Facebook, and Instagram rather than traditional job boards.
To stay ahead of the competition, Consigli needed an out-of-the-box solution to quickly engage and capture passive candidates before they became available to competing contractors.
Solution
Consigli partnered with Hireline’s social media-driven sourcing platform to launch targeted recruitment campaigns across Maine, Massachusetts, and New York for roles such as skilled laborers, carpenters, assistant superintendents, and project engineers.
By leveraging programmatic advertising and automated screening, Hireline enabled Consigli to get in front of a much broader talent pool beyond active job seekers. This gave their hiring managers 7x the number of qualified candidates to choose from, ensuring they could select the best talent rather than settling for limited options.
Results
With Hireline, Consigli achieved a 7x increase in its qualified talent pipeline, significantly expanding hiring options for key roles.
Additionally, the time to hire was reduced by 50%, allowing Consigli to fill critical positions faster and keep projects on schedule.
By integrating passive candidate sourcing, Consigli built a strong bench of qualified talent, ensuring they had top-tier professionals ready to meet project demands ahead of competitors.