Sourcing Challenges
Cartwheel Care’s talent acquisition team aimed to build a diverse and expansive therapist pipeline, capturing candidates from multiple sources to ensure a “martini glass” shaped funnel—broad at the top, refined in selection, and targeted in hiring.
Cartwheel needed to hire independently licensed therapists in Massachusetts, New York, and Pennsylvania to meet the increasing demand for mental health support in their K-12 youth partnerships. However, they were encountering major roadblocks:
- Their traditional job board and staffing agency approach was limiting their reach.
- Passive candidates were untapped, yet could be a great fit for their therapy model.
- The active candidate pool was becoming exhausted in a highly competitive job market.
- A nationwide mental health provider shortage made it increasingly difficult to hire enough licensed therapists to meet patient demand.
With rapid expansion underway, Cartwheel needed a way to get in front of passive candidates who weren’t browsing job boards. Instead, they sought to engage these candidates directly on social media platforms like Instagram, YouTube, and TikTok.
Solution
Cartwheel Care launched Hireline’s passive candidate sourcing campaigns across Massachusetts, Pennsylvania, and New York.
By using targeted social media outreach, Cartwheel was able to connect with net new therapist candidates, bypassing traditional job boards.
Hireline’s platform provided a fresh pipeline of talent, ensuring that all candidates sourced were previously unseen in their ATS or job board pools.
Results
Cartwheel Care achieved 0% overlap with their existing job board candidates, ensuring that every lead generated was a net new addition to their hiring pipeline.
Additionally, Cartwheel reduced its cost per hire by 60%, making the hires from Hireline’s candidate pool significantly more cost-effective than staffing agencies or job boards.
By integrating Hireline’s passive candidate sourcing, Cartwheel successfully scaled its therapist hiring pipeline to meet expanding patient demand despite the ongoing labor shortage in mental health, improving efficiency and reducing hiring costs.