Candidate Flow Challenges
Valera Health needed to hire more independently licensed therapists (LMFTs, LCSWs, etc.) beyond traditional job boards like Indeed, ZipRecruiter, and Jobcase. However, these platforms were reaching their limits, with diminishing returns on candidate flow.
With demand rising in high-priority markets like New York and Massachusetts, Valera struggled to meet patient needs due to a limited pipeline of active job seekers. They recognized that the majority of therapists were passive candidates, not actively browsing job boards, and often engaged in job searches only when salary negotiations became highly competitive.
Valera needed a way to engage these passive candidates before they actively entered the job market, ensuring they could attract top talent before competitors.
Solution
Valera Health launched Hireline’s passive candidate sourcing campaigns, targeting independently licensed therapists across their key markets.
By using social media-driven recruitment, Valera reached therapists who weren’t actively applying on job boards but were open to new opportunities. Hireline’s platform enabled Valera to seamlessly capture and screen these candidates while integrating them into their hiring pipeline.
Additionally, Hireline’s screener and scheduling tools simplified the recruitment process, allowing Valera’s team to manage incoming leads without adding significant bandwidth.
Results
Valera Health experienced a 10x increase in passive candidate leads, significantly expanding their talent pool beyond traditional job boards.
By engaging therapists before they became active job seekers, Valera successfully doubled the number of offers extended month over month in critical markets.
With Hireline’s streamlined sourcing and engagement tools, Valera Health built a sustainable pipeline of licensed therapists, ensuring continued growth and improved patient care access.