Sourcing Challenges
TDIndustries faced a mounting backlog of projects across their service footprint in Texas, Arizona, and Colorado. To meet project deadlines, they urgently needed highly skilled craft professionals, including HVAC Technicians, Pipefitters, Plumbers, Electricians, and Foremen to lead and complete critical jobs.
However, their traditional sourcing methods, such as Indeed, were reaching the same limited pool of candidates, resulting in stagnant applicant flow. Despite knowing that many craft professionals were active on platforms like TikTok and YouTube, where they often shared trade tips and videos, TDIndustries lacked the tools to effectively target and capture these passive candidates.
Solution
TDIndustries launched a targeted candidate sourcing campaign through Hireline’s social media-driven platform, focusing on their building service and construction business needs across Texas, Arizona, and Colorado.
By leveraging programmatic ads on platforms like YouTube, Facebook, and Instagram, TDIndustries reached passive craft professionals—candidates who weren’t browsing job boards but were actively engaging in trade-related content on social media.
Through Hireline’s automated screening tools, they filtered for candidates with years of experience and deep expertise in specialized roles like Sheet Metal Workers, Pipefitters, Plumbers, Electricians, and HVAC Technicians.
Additionally, all candidates sourced were entirely new, with no overlap from TDIndustries’ ATS or Indeed pipeline.
Results
TDIndustries experienced a 4x increase in qualified candidate conversations and a 2x increase in submittals to hiring managers.
The campaign brought a significant influx of highly experienced candidates across key craft roles. It also outperformed every other passive sourcing channel TDIndustries had tested, driving fresh candidate leads in markets that had gone dry.
With Hireline, TDIndustries turbocharged submittals and resolved critical hiring bottlenecks, accelerating project delivery across their footprint.