Smashburger leverages Hireline to maximize candidate flow at hard to staff locations in the Carolinas

increase in candidate flow
of applicants qualified
reduction in time to hire

Smashburger, a pioneering fast-casual restaurant chain, has transformed burger creation through its inventive smashing technique. Operating across the globe with hundreds of outlets, and supported by a dedicated team of thousands, Smashburger's devotion to quality ingredients and personalized menus has reimagined burger dining for unparalleled flavor and ease.

Industry: Restaurant

Size: 1001-5000

"Huge shout out to the Hireline team! We were looking for new innovative ways to reach Manager talent for our operating areas. Hireline was able to assist us in finding the talent we needed within 1 week of marketing our jobs and we were able to hire for our vacant roles with the candidates provided to us. Hireline has exceeded our expectations, we will be using them again for our future needs! We greatly appreciate their partnership!"

Carolyn Bailey
Manager, Recruitment Projects
Applicant Flow Issues

Smashburger faced substantial challenges with their applicant flow requirements, particularly for vital positions across their South and North Carolina locations. Ranging from General Managers to Cooks and Cashiers, these roles were consistently plagued by low applicant numbers.

Despite utilizing established sourcing platforms like Snagajob and Indeed, the low candidate flow failed to meet the demands of crucial job vacancies. The few candidates that did apply often didn’t have the proper qualifications for hiring managers to make convincing hires.


Smashburger employed Hireline to address their applicant flow challenges. By utilizing Hireline, they ventured beyond conventional job board tools and leveraged social media to precisely target suitable candidates with programmatic ads.

This approach extended their candidate reach, tapping into passive job seekers who were more active on social media than they were on job boards. Moreover, Hireline facilitated a streamlined screening process through a dedicated chatbot, ensuring that candidates were aligned with crucial factors like commute, availability, and experience.

This enabled Smashburger to source ideal candidates who were previously unaware of their opportunities and effectively fill their pipeline with strong talent.


Smashburger achieved remarkable outcomes in resolving their applicant flow challenges with Hireline. Within just a week of implementation, their applicant flow surged by 6 times the usual volume.

Beyond sheer quantity, Smashburger secured high-quality candidates which allowed them to quickly fill crucial General Manager and Assistant General Manager positions that were open for over a month within a mere two-week timespan.