Sourcing Challenges
McCarthy faced persistent hiring challenges for journeyman electricians, pipefitters, and concrete carpenters, particularly in hard-to-staff locations like Livingston, TX; Pearsall, TX; and Italy, TX.
With a nationwide labor shortage in skilled trades, McCarthy’s traditional sourcing methods like Indeed yielded only 1-2 applicants per week—on a good week. To fill critical backlogged positions, McCarthy often had to rely on costly staffing firms for higher-level roles, increasing hiring expenses significantly.
Solution
McCarthy turned to Hireline’s social media-driven sourcing platform to tap into a fresh candidate pool beyond traditional job boards.
By launching targeted campaigns across key markets—including Colorado, Arizona, Missouri, and California—McCarthy reached passive journeyman-level candidates who were not actively searching on Indeed but were open to new opportunities. Many of these professionals hadn’t looked for a job in years and were unaware McCarthy was hiring.
Through programmatic job ads and automated candidate screening, Hireline enabled McCarthy to connect with a completely new talent pipeline without any overlap with Indeed leads.
Results
- 5x increase in qualified candidate flow in less than two weeks
- 80% reduction in sourcing costs by decreasing reliance on staffing firms and other job boards
- Successful outreach to passive candidates who wouldn’t have otherwise applied
By leveraging Hireline, McCarthy transformed its hiring strategy, reducing recruitment costs while ensuring critical projects remained on schedule.