Sourcing Challenges
Domino’s needed to build strong talent pipelines for key supply chain roles, including CDL drivers, delivery drivers, and maintenance technicians who keep production facilities running efficiently nationwide.
Like many other companies, Domino’s was dealing with a labor shortage in blue-collar roles and facing intense competition from other employers trying to recruit the same talent.
Their primary sourcing method was Indeed, but it became clear that the hiring environment was hypercompetitive, with every company vying for the same pool of active job seekers. Domino’s needed a way to reach passive candidates who weren’t actively applying but might be open to better opportunities.
Solution
Domino’s turned to Hireline’s social media-driven sourcing to get in front of blue-collar talent outside of job boards.
They knew they had competitive pay and strong benefits but realized that many skilled workers had no idea their opportunities existed because they hadn’t started actively job searching yet.
By launching targeted Hireline campaigns, Domino’s was able to reach passive candidates directly on social media, presenting job opportunities before competitors could engage them.
Results
After launching campaigns on Hireline, Domino’s experienced a 400% increase in candidate flow, filling roles that had previously been difficult to staff.
They successfully brought in qualified candidates for tougher positions, including over-the-road CDL drivers and second-shift maintenance technicians.
With a larger and more engaged talent pool, offers made doubled, allowing Domino’s to meet its hiring needs more efficiently.
By leveraging Hireline, Domino’s unlocked a broader base of passive candidates, ensuring that its supply chain operations remained fully staffed and running smoothly.