Sourcing Challenges
BJ’s Wholesale faced consistent hiring challenges in remote markets, including small towns in New Hampshire, New Jersey, Rhode Island, and Pennsylvania. The issue was further exacerbated by an ongoing labor shortage in key retail roles, making it difficult to source talent through traditional means.
BJ’s needed to fill a variety of positions, including cashiers, store clerks, forklift operators, and meat clerks. However, in smaller towns, most candidates weren’t actively searching for jobs on platforms like Indeed, making it tough to generate a steady flow of applicants.
Since BJ’s big-box stores generate millions in revenue annually, it was critical to have fully staffed locations year-round to maintain store efficiency and customer satisfaction.
Traditional job boards were yielding minimal results, forcing BJ’s to find a new way to connect with talent before competitors did.
Solution
BJ’s Wholesale turned to Hireline’s passive candidate sourcing platform to launch recruitment campaigns across Facebook, YouTube, and Instagram in its hardest-to-staff remote markets.
By shifting focus to passive candidates—workers not actively applying but open to new opportunities—BJ’s was able to bring its job opportunities directly to talent in ways job boards could not.
With Hireline’s targeted campaigns and screening tools, BJ’s recruiters could efficiently connect with a fresh stream of candidates, many of whom had never been in BJ’s ATS before.
Results
BJ’s experienced a 4x increase in qualified candidate flow, filling roles much faster in previously difficult markets.
Additionally, time to hire was reduced by 50 percent, allowing hiring managers to keep stores fully staffed and operations running smoothly.
By leveraging passive candidate sourcing, BJ’s tripled its new candidate pool, attracting talent from competing retailers who might not have otherwise considered BJ’s as an employer.
With Hireline, BJ’s turned dry candidate markets into steady hiring pipelines, ensuring that even its hardest-to-staff locations had the workforce necessary to maintain high-quality service for its members.